消費者行動における関与尺度の問題:資料
堀 啓造
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関与文献
Alden, D.L., Hoyer, W.D., & Wechasara, G. 1989 Choice strategies and involvement : A cross-cultural analysis, Advances in Consumer Research, 16, 119-126.
実験、関与操作
Allport, G.W. 1943 The ego in contemporay psychology, Psychological Review, 50, 451-478.
理論
Alwitt, L.F. 1983 What do people mean when they talk about advertising? in L. Percy,& A.G.Woodside (eds.) Advertising and Cnsumer Psychology. Massachusetts: Lexington. 273-286.
実験（反応E個人差）、反応から広告・製品・購入への関与を出し、他の反応との関係
Antil, J.H. 1984 Conceptualization and operationalization of involvement, Advances in Consumer Research, 11, 203-209.
展望、関連変数**、操作化の考察
青木幸弘 1987/88 関与概念と消費者情報処理(1)(2)−概念的枠組と研究課題− 商学論 究（関西学院大学研究会）, 35(1), 97-113, 36(1), 65-91.
青木幸弘 1989 消費者関与の概念的整理−階層性と多様性の問題を中心として−
商学論究（関西学院大学研究会）, 37, 119-138
荒井章 1979 広告表現戦略 in 柏木重秋編著 広告機能論 ダイヤモンド社, 79-110.
理論
Arora, R. 1982 Validation of an S-O-R model for situation, enduring, and
response components of involvement, Journal of Marketing Research, 14(November), 505-515.
LISREL,場面変数・持続変数・反応変数、ｓｄ法、リッカート法、単極法、学校
尺度は合計点
Assael, H. 1987 Consumer behavior and marketing action, 3rd. ed.,Kent.
展望
Batra, R. 1985 Understanding the likability/involvement interaction: The "overide" model, Advances in Consumer Research, 12,, 362-367.
実験、単一項目
Batra, R.,& Ray, M.L. 1983 Operationalizing involvement as depth and quality of cognitive response, Advances in Consumer Research, 10, 309-313.
尺度化、反応関与 ,実験、認知的反応、広告、メッセージ関与、属性・実行
Batra, R.,& Ray, M.L. 1983 Advertising situations: The implications of differential involvement and accompanying affect responses, in R.J. Harris (ed.) Information Processing Research in Advertising , Lawrence Erlbaum,
127-151.
理論、展望、応用、広告、階層モデル
Batra, R.,& Ray, M.L. 1985 How advertising works at contact, in L.F. Alwitt & A.A. Mitchell (eds.) Psychological Processes and Advertising Effects,
Lawrence Erlbaum, 13-44.
実験, 学習, 広告,LISREL
Beatty, S.B.,& Smith, S.M. 1983 Involvement, search and satisfaction: A path analytic model, in W.R. Darden, K.B. Monroe,& W.R. Dillon (eds.) 1983 AMA
Winter Educators' Conference: Research Methods and Causal Modeling in Marketing, American Marketing Association, 44-47.
実験、製品関与(3)・持続性関与(4)・場面緊急性関与(4)・場面財政性関与(2)、合計
関係付け失敗
Belk, R.W. 1982 Effects of gift-giving involvement on gift selection strategies, Advances in Consumer Research, 9, 408-412.
実験、関与操作
Berger, D. 1986 Theory into practice: The FCB grid, Europian Research, 14(1), 35-46.
理論、展望、実験、ＦＣＢ
Bloch, P.H. 1981 An exploration into the scaling of consumers' involovement with a product class, Advances in Consumer Research, 8, 61-65.
実験、尺度、因子分析、17項目、６因子、対象車**
Bloch, P.H. 1982 Involvement beyond the purchase process: Conceptual issues and empirical investigation, Advances in Consumer Research, 9, 413-417.
実験、車因子８項目１因子、服５項目１因子、持続性関与
どちらかというと失敗
Bloch, P.H.,& Bruce, G.D. 1984 Product involvement as leisure behavior, Advances in Consumer Research, 11, 197-202.
理論
Bloch, P.H.,& Richins, M.L. 1983 A theoretical model for the study of product importance perceptions, Journal of Marketing, 47(Summer), 69-81.
理論、展望 **
Bonfield, E.H. 1983 Involvement, attitude, and behavior: On the nature of the relationships, Advances in Consumer Research, 10, 425-426.
展望、無視
Bowen, L. and Chaffee, S.H. 1974 Product involvement and pertinent advertising appeals, Journalism Quarterly, 51, 613-621.
実験、ＳＤ尺度、関与７項目合計点（単一因子）製品分化中心
Burns, A.C. 1976 Spousal involvement and empathy in jointly-resolved and authoritatively-resolved purchase subdecisions, Advances in Consumer
Research, 3, 199-206
意志決定の分類（関与）
Burnkrant, R.E.,& Sawyer, A.G. 1983 Effects of involvement and message content on information-processing intensity, in R.J. Harris (ed.) Information Processing Research in Advertising , Lawrence Erlbaum, 127-151.
理論、展望、応用、問題関与・処理課題・反応関与→情報欲求×有意味性→情報処理強度→再生・再認・思考
Clarke, K.,& Belk, R.W. 1979 The effects of product involvement and task definition on anticipated consumer effort, Advances in Consumer Research, 6, 313-318.
実験 尺度はLastovicka(1976)
Cohen, J.B. 1983 Involvement and you: 1000 great ideas, Advances in Consumer Research, 10, 325-328.
理論
Costley, C.L. 1988 Meta analysis of involvement research, Advances in Consumer Research, 15, 554-562.
メタ分析（実験）、理論（枠組み）,**
内容次元（認知・状態・反応）、対象次元（製品、広告、場面）、性質次元（感情・認知）
Cushing, P.,& Douglas-Tate, M. 1985 The effect of people/product relationships on advertising processing, in L.F. Alwitt & A.A. Mitchell (eds.)
Psychological Processes and Advertising Effects, Lawrence Erlbaum, 241-259.
実験（項目反応→クラスタリング）、
高関与ブランド忠誠者・高関与情報探索者・無関与スィチャー・習慣ブランド購入者
高関与の２群で広告に対する反応が違う
DeBruicker, F.S. 1979 An appraisal of low-involvement consumer information processing, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for high stakes, American Marketing Association, 112-130.
理論、学習
Deshpande, R. 1982 Low involvement decision processes: The importance of choice tactics, in R.F.Bush & S.H.Hunt (eds.) Marketing Theory: Philosophy of Science Perspectives, American Marketing Association, 155-158.
理論、学習、買い方
Engel, J.F.,& Blackwell, R.D. 1982 Consumer behavior,4th. ed., Holt-Saunders. Engel, J.F., Blackwell, R.D., & Miniard, P.W. 1986 Consumer behavior, 5th, ed.
, Dryden Press
Finn, D.W. 1983 Low-involvement isn't low-involving, Advances in Consumer Research, 10,419-424.
理論、批判、ブランドコミットメントおよび製品関与いらない、階層性否定、学習,**
Gardial, S.F.,& Zinkhan, G.M. 1984 Situational determinants of buyers behavior: A middle-range thory incorporating familiarity and involvement. in P.F. Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific Method in Marketing. Illinois:American Marketing Association. 224-228.
理論、場面、場面関与・製品関与・課題関与、
重要性（態度変容）、個人的結合（過程アプローチ）、認知的反応（情報処理アプロー チ）、関与と熟知度は違う、製品熟知度＝知識ほぼ同じ、
Gardner, M.P., Mitchell, A.A., & Russo, J.E. 1979 Chronometric analysis: An introduction and an application to low involvement perception of advertisments, Advances in Consumer Research, 5, 581-589.
実験、操作、反応時間
Greenwald, A.G. 1982 Ego task analysis: An integration of research on ego-involvement and self-awareness, in A.H. Hastorf & A.M. Isen (eds.) Cognitive Social Psychology, Elsevier/North-holland, 109-147.
自我関与、展望
Greenwald, A.G.,& Leavitt, C. 1984 Audience involvement in advertising: Four levels, Journal of Consumer Research, 11, 581-592.
理論、関与の先行、結果、過程
Greenwald, A.G.,& Leavitt, C. 1985 Cognitive theory and audience involvement, in L.F. Alwitt & A.A. Mitchell (eds.) Psychological Processes and Advertising Effects, Lawrence Erlbaum, 221-240.
理論、展望、視聴者としての関与と行為者としての関与、
関与は覚醒面より容量面が強い、容量が増大していくと複雑な情報処理段階へと
Greenwald, A.G.,& Pratkanis, A.R. 1984 The self. in R.S.Wyer,Jr & T.K.Srull(eds.) Hand Book of Social Cognition, vol.3, New Jersey;Lawrence Erbaum,129-178.
理論、自我関与、意志の側面、４つの自己
Gutman, J.,& Reynolds, T.J. 1986 Coordinating assessment to strategy development: An advertising assessment paradigm based on the MECCAS model, in J. Olson & K. Sentis (eds.) Advertising and Consumer Psychology, Praeger, 242-258.
実験、内容分析
Harrell, G.D. 1979 Industrial product class involvement, confidence in beliefs, and attitude-intent relationships, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for high stakes, American Marketing Association, 133-147.
実験,尺度(sherif 受容・拒否）
広瀬徹 1983 関与理論の変遷とその応用方向 季刊Marketing研究, no.23, 27-34
展望
Holbrook, M.B. & Howard,J.A. 1977 Frequently purchased nondurable goods and searvices,in R.Ferber (ed.) Selected aspects of consumer behavior, National Science Foundation,189-222.
堀 啓造 1989 製品関与とベネフィット 広告科学, 8, 75-80.
実験
Houston, J.M. & Rothchild, M.L. 1978 Conceptual and methodological perspectives on involovement, in S.C. Jain (ed.) Reseacrh Frontiers in Marketing: Dialogues and Directions. Chicago: AMA, 184-187.
理論、場面関与、持続的関与、反応関与、リスク知覚との関係
Hoyer, W.D. 1984 Contingent low involvement decision making' Initial statements toward the development of a theory. in P.F. Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific Method in Marketing. Illinois: American Marketing Association. 215-219.
理論、低関与下での意志決定
Iverson, M.A.,& Reuder, M.E. 1956 Ego involvement as an experimental variable, Psychological Reports, 2, 147-181.
展望,自我関与
Kapferer, J-N. & Laurent, G. 1985 Consumers' involvement profiles: New empirical results, Advances in Consumer Research, 12, 290-298.
実験、尺度、関心・快楽・価値・記号・リスクの重要性・リスクの確率
16項目5因子、ブランドコミットメントを別にしている、関与のタイプ１０と特徴づけ
Kapferer, J-N. & Laurent, G. 1985/86 Consumer involvement profiles. Journal of Advertizing Research, 25(6),48-56.
実験、上と同じ
Kassarjian, H.H. 1981 Low involvement: A second look, Advances in Consumer Research, 8, 31-34.
理論,関与と関連している変数**
Kassarjian, H.H.,& Kassarjian, W.M. 1979 Attitudes under low commitment conditions, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for High Stakes, American Marketing Association, 3-15.
社会心理学,実験
Kiesler, C.A., Collins, B.E.,& Miller, N. 1969 Attitude Change, Wiley.
展望
小島満 1987 情報反応モデルの統合のためのフレームワーク(2) 富山大学紀要富大経
済論集, 33, 193-215.
階層性
小嶋外弘・永野光朗・杉本徹雄 1984 製品関与の心理学的研究(2)、日本心理学会第48回大会発表論文集, 815.
実験、１６項目、３因子、下位尺度
小嶋外弘・杉本徹雄・永野光朗 1984 製品関与の心理学的研究(1)、日本心理学会第48回大会発表論文集, 814.
小嶋外弘・杉本徹雄・永野光朗 1984 製品関与の心理学的研究(3)、日本心理学会第48回大会発表論文集, 816.
小嶋外弘・杉本徹雄・永野光朗 1985 製品関与と広告コミュニケーション効果,広告科学,11,34-44.
実験、尺度
Krugman, H.E. 1965 The impact of television advertising: Learning without involvement. Public Opinion Quarterly, 29(Fall), 349-356.
Krugman, H.E. 1966 The measurement of advertising involvement. Public Opinion quartely,30, 583-596.
１分間の結合の数、他の測度よりもよい
Krugman, H.E. 1971 Brain wave measures of media involvement, Journal of Advertising Research, 11(1), 3-9.
実験,測定法
Krugman, H.E. 1977 Memory without recall, exposure without perception, Journal of Advertising Research, 17(4), 7-12.
理論
Lastovicka, J.L. 1979 Questioning the concept of involvement defined product classes, Advances in Consumer Research, 6, 174-179.
実験、２因子、各１項目、規範的重要性・コミットメント、広範問題解決−習慣
Lastovicka, J.L. & Gardner, D.M. 1978 Low involvement versus high involvement cognitive structures, Advances in Consumer Research, 5, 87-92
実験、受容範囲の中立項目
Lastovicka, J.L. & Gardner, D.M. 1979 Component of involvement. in J.C.Maloney & B.Silverman eds. Attitude research plays for high stakes American
Marketing Association.
実験、尺度、２２項目、３因子
Laurent, G. & Kapferer,J-N. 1985 Measuring consumer involvement, Journal of Marketing Research, 22, 41-53.
実験、尺度、５因子、19項目→４因子
Leavitt, C., Greenwald, A.G.,& Obermiller, C. 1981 What is low involvement low in? Advances in Consumer Research, 8, 15-19.
理論
Lee, Haksik 1987 Moderationg roles of involvement in information processing routes and message acceptance for deffering numbers of Ad repetitions. Unpublished Doctoral Dissertation, Michigan State University.
コミットメントと関与の違いp26
松井陽通 1987 広告管理のための新指標 ブランド絆尺度, 広告科学, 15, 39-58.
実験、尺度
McClung, G.W., Park, C.W.,& Sauer, W.J. 1985 Viewer processing of commercial messages: Context and involvement, Advances in Consumer Research, 12, 351-355.
理論
McQuarrie, E.F., & Munson, J.M. 1987 The Zaichkowsky personal involvement inventory: Modification and extension, Advances in Consumer Research, 14, 36-40.
実験、尺度(Zaichowsky,Laurent)、重要性・快楽・リスクの３因子、14項目
ブランドコミットメントは結果変数
Mehrotra, S. & Palmer, J. 1985 Relating product features to perceptions of quality: Appliances. in J.Jacoby & J.C.Olson (eds.) Perceived Quality. Massachusetts:Lexington. 81-96.
購入過程段階と関与、一般大衆→購入意図者→購入活動者→最近の購入者
場面関与に関係**
Mitchell, A.A. 1979 Involvement: A potentially important mediatior of consumer behavior, Advances in Consumer Research, 6, 191-196.
理論、展望,状態定義と過程定義
Mitchell, A.A. 1981 The dimensions of advertising involvement, Advances in Consumer Research, 8, 25-30.
理論、
Mittal, B. 1987 A framework for relating consumer involvement to lateral brain functionig, Advances in Consumer Research, 14, 41-45.
理論、認知的関与・感情的関与
Mittal, B. 1989 Must consumer involvement always imply more information search? Advances in Consumer Research, 16, 167-172.
実験、妥当性、機能的要求が心理的要求より強いか？機能／表現的関与
機能的商品と表現的商品の情報探索量 、関与操作的
Mittal, B.,& Lee, M. 1988 Separating brand-choice involvement from producut involvement via consumer involvement profiles, Advances in Consumer Research,15, 43-49.
実験、尺度(Laurent)、確証的因子分析 **、25項目８因子、ブランドコミットメント
結果変数、製品関与とブランド選択関与が独立する、
重要性、リスク、記号価値、快感価値
Muncy, J.A.,& Hunt, S.D. 1984 Consumer involvement: Difinitional issues and research directions, Advances in Consumer Research, 11, 193-196.
理論、展望、定義、コミットメント、コミットメントと関与は違う **
Newman, L.M.,& Dolich, I.J. 1979 An examination of ego-involvement as a modifier of attitude changes caused from product testing, Advances in Consumer Research, 6,180-183
実験、受容・拒否
仁科貞文 1978 広告表現の心理 in 渋谷重光編著 広告の社会心理学 ブレーン社
81-95.
理論
Oliver, R.L.,& Bearden, W.O. 1983 The role of involvement in satisfaction, Advances in Consumer Research, 10, 250-255.
実験、尺度(Bloch,1981)１次元９項目
Ostrom, T.M.,& Brock, T.C. 1968 A cognitive model of attitudinal involvement, in R.P. Abelson et al. (eds.) Theories of Cognitive Consistency: A Sourcebook, Rand McNally, 373-383.
実験、尺度,自我関与
Park, C.W.,& Mittal, B. 1985 A theory of involvement in consumer behavior: Problems and issues, Research in Consumer Behavior, 1, 201-231.
理論、定義, ない
Park, C.W.,& Young, S.M. 1983 Types and levels of involvement and brand attitude formation, Advances in Consumer Research, 10, 320-324.
実験、操作、情緒的関与、認知的関与
Parkinson, T.L.,& Schenk, C.T. 1980 An empirical investigation of the S-O-R paradigm of consumer involvement, Advances in Consumer Research, 7, 696-699.
実験、場面関与（結果）・持続性関与（経験・自我関与）と反応関与との関係
11項目３因子
Petty, R.E.,& Cacioppo, J.T. 1981 Issue involvement as a moderator of the effects on attitude of adverising content and context. Advances in Consumer Research, 8, 20-24.
実験、関与操作、問題関与
Petty, R.E., Cacioppo, J.T.,& Schumann, D. 1983 Central and peripheral routes to advertising effectiveness: The moderation role of involvement, Journal of Consumer Research, 10, 135-146.
実験、関与操作
Poulsen, C.S.,& Ussing, A. 1984 Testing effect hierarchy models by way of latent analysis. in EMAC/ESOMAR Symposium on Methodological Advances in Marketing Research in Theory and Practice. Amsterdam:E.S.O.M.A.R.,137-162.
潜在クラス分析、階層モデル、気づき→関与→説得→行動、２値データ
Pucely, M.J., Mizerski, R.,& Perrewe, P. 1988 A comparison of involvement measures for the purchase and consumption of pre-recorded music, Advances in Consumer Research, 15, 37-42.
実験、尺度、音楽関与、持続的音楽関与（Rothchild,1979)19項目、
行動関与（能動・受動）Dixon,1980、経験関与（感覚関与・分析的関与）７項目
Ram, S.,& Jung, H-S. 1989 The link between involvement use innovativeness and product usage , Advances in Consumer Research, 16, 160-166.
実験、尺度(Zaichkowsky,1985)
Ratchford, R.T. 1987 New insights about the FCB grid, Journal of Advertising Research, 27(4),24-38.
実験、尺度(３項目１因子）意志決定尺度？、ＦＣＢ、思考（２項目）
・感情尺度（３項目）、Laurent & Kapfereとの関係
関与 思考・感情
関心 .58 .37
リスク重要性 .86** .00
主観的確率 .46 -.20
快楽価値 .55 .64**
記号価値 .49 .69**
もう一つ表あり 関与がリスクに思考・感情が快楽価値、記号価値に関係
Zaichkowsky(1985)との相関 .76
Ray, M.L. 1979 Involvement and other variables mediating communication effects as opposed to explaining all consumer behavior, Advances in Consumer Research, 6, 197-199.
展望
Richins, M.L.,& Bloch, P.H. 1986 After the new wear off: The temporal context of product involvement. Journal of Consumer Research, 13, 280-285.
実験、妥当性、測定、持続的関与（Bloch,1981短縮版１因子)、場面関与はグループ間
場面関与は時間によって行動が違う
Richins, M.L.,& Root-Shaffer, T. 1988 The role of involvement and opinion leadership in consumer word of mouth: An implicit model made explicit, Advances in Consumer Research, 15, 32-36
実験,測定（Bloch１因子)、パス解析
Robertson, T.S. 1976 Low-commitment consumer behavior, Journal of Advertising Research, 16(2), 19-24.
理論
Rothschild, M.L. 1975 Involvement as a determinant of decision making styles. in E.M.Mazze (ed.) Marketing in Turbulent times and Marketing: The Challenges and the Opportunities, 1975 Combined Proceedings Series, no.37, American Marketing Association, 216-220.
階層的手続きによる関与の決定
Rothschild, M.L. 1979 Advertising strategies for high and low involvement situation, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for high stakes, American Marketing Association, 74-93.
理論
Rothschild, M.L. 1984 Perspectives on involvement: Current problems and future directions, Advances in Consumer Research, 11, 216-217
展望
Saegert, J.,& Young, R.K. 1983 Levels of processing and memory for advertisements. in L.Percy,& A.G.Woodside (eds.) Advertising and Consumer Psychology. Massachusetts: Lexington. 117-131.
実験（測定 Lastovicka,1978,１項目 どちらに似ているか）、処理水準
意味的処理で関与の効果がブランド再生にでる。関与＝広範問題解決
Sherif, C.W. 1980 Social values, attitudes and involvement of the self, in M.M. Page (ed) Nebraska Symposium on Motivation 1979 University of Nebraska Press, 1-64.
理論、自我関与
Sherif, C.W., Sherif, M.,& Nebergall, R.E. 1965 Attitude and Attitude Change, Saunders.
Sherrell, D.L.,& Bush, R.P. 1984 The influence of personal values on measures of advertising effectiveness: Interactions with audience involvement, in R. Pitts,Jr. & A.G. Woodside (eds.) Personal Values & Consumer Psychology, Lexington, 169-185.
実験、尺度がユニーク
Sherrell, D.L. & Shimp, T.A. 1982 Consumre involvement in a laboratory setting, in An Assessment of Marketing Thought & Practice, AMA, 104-108.
実験、関与操作
清水公一・中山勝巳 1985 インボルブメントの低い状況下における消費者行動の特質 広告科学, 11,1-9.
展望
Shimp, T.A.,& Sharma, S. 1983 The dimensionality of involvement: A test of the automobile involvement scale, in W.R. Darden, K.B. Monroe,& W.R. Dillon (eds.) 1983 AMA Winter Educators' Conference: Research Methods and Causal Modeling in Marketing, American Marketing Association, 58-61.
実験、尺度(Bloch),多次元３因子,確認的因子分析 **
emotional/personal,social status,interpersonal involvement
Slama, M.E.,& Tashchian, A. 1983 Comparing methods of measureing involvement with product classes: A structural equations approach, in W.R. Darden, K.B. Monroe,& W.R. Dillon (eds.) 1983 AMA Winter Educators' Conference: Research Methods and Causal Modeling in Marketing, American Marketing Association, 66-69.
実験,尺度、LISREL,各尺度法の比較、sherif、ＳＤ、リッカート法 →ＳＤ法がよい
Slama, M.E.,& Tashchian, A. 1985 Selected socioeconomic and demographic characteristics associated with purchasing involvement, Journal of Marketing, 49(1), 72-82.
実験、尺度33項目１因子
Slama, M.E., Williams, T.G.,& Tashchian, A. 1988 Compliant, aggressive and detached types differ in generalized purchasing involvement. Advances in Consumer Research, 15, 158-162.
尺度(Slama, M.E.,& Tashchian, A. 1985)33項目１因子
Smith, S.M.,& Beatty, S.E. 1984 Development of involvement scale. in P.F. Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific Method in Marketing. Illinois:American Marketing Association. 229-232
尺度作成（リッカート法）**
持続性関与（価値中心性（自我関与）・ショッピング態度）
製品関与(製品重要性・性能リスク製品間差）、場面関与（財政的制約）
その他（知識・店舗選好・ブランド選好） 因子分析等、内的一貫性、弁別的一貫性
→基本的にHouston & Rothchild(1977)に依拠しながらも反応関与は関与状態であるの で無視
持続性関与に購買関与が含まれる
Stephens, D. 1985 Hemispheric function and involvement, Advances in Consumer Research, 12, 285-289.
展望
Stone, R.N. 1984 The marketing characteristics of involvement, Advances in Consumer Research, 11, 210-215.
理論、展望
杉山静雄 1987 "慣性"消費型商品の特徴と購買行動, 電通マーケティング局社内資料
調査、関与×感性・理性、関与×製品分化、知情意
杉山静雄 1989 慣性消費型商品の特性と購買行動 広告科学, 18, 81-88.
Tigert, D.J., King, C.W.,& Ring, L. 1980 Fashion involvement: A cross-clutural comparative analysis, Advances in Consumer Research, 7, 17-21.
実験、５項目、因子はない
Tigert, D.J., Ring, L.J.,& King, C.W. 1976 Fashion involvement and buying behavior: A methodological study, Advances in Consumer Research, 3, 46-52.
実験、尺度６項目１因子、ファッション
Traylor, M.B. 1981 Product involvement and brand commitment, Journal of Advertising Research, 21(december), 51-56.
関与とブランドコミットメントを分ける．１項目尺度
低関与商品ではＢＣと相関するが、高関与商品では関係ない
Traylor, M.B. & Joseph, W.B. 1984 Measuring consumer involvement in products, Psychology & Marketing, 1(2), 65-77.
実験、尺度 22項目中６項目を使用し、１因子、12製品、イメージ、感情的関与
Tyebjee, T.T. 1979 Response time, conflict, and involvement in brand choice, Journal of Consumer Research, 6, 295-304.
実験,多次元尺度 **、製品関連関与、課題関連関与（感覚関与・認知的関与）３因子 １３項目
Tyebjee, T.T. 1979 Refinement of the involvement concept: An advertising planning point of view, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for high stakes, American Marketing Association, 94-111.
理論
Vaughn, R. 1980 How advertising works: A planning model, Journal of Advertising Research, 20(5),27-33.
理論、ＦＣＢ
Vaughn, R. 1986 How advertising works: A planning model revisited, Journal of
Advertising Research, 26(1),57-66.
実験、ＦＣＢ
和田充夫 1984 マーケティング戦略の構築とインヴォルブメント概念 慶応経営論集, 5
(3), 1-13.
Woods, W.A. 1960 Psychological demensions of consumer decision, Journal of Marketing, 24(3), 15-19.
理論、自我関与商品、快楽性商品、機能性商品
Woodside, A.G. 1983 Message-evoked thoughts: Consumer thought processing as a tool for making better copy. in L.Percy,& A.G.Woodside (eds.) Advertising and Cnsumer Psychology. Massachusetts: Lexington. 133-147.
実験、操作（教示）、高関与と低関与で反応数、態度、再生などが違う
Wortzel, L.H. 1982 Consumer decision for high involvement products: An extension and elaboration of the Ray three orders model and a linkage to information processing models. R.F. Bush & S.D. Hunt (eds.) Marketing Theory: Philosophy of Science Perspectives. American Marketing Association, 167-170.
理論、階層
Zaichkowsky, J.L. 1985 Familiarity: Product use, involvement or expertise? Advances in Consumer Research, 12, 296-299.
実験、20項目１因子、ＳＤ尺度
Zaichkowsky, J.L. 1985 Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
実験、尺度
Zanchkowsky, J.L. 1986 Conceptualizing involvement, Journal of Advertising, 15(2),4-14,34.
理論、展望、先行、**
Zaichkowsky, J.L. 1987 The emotional aspect of product involvement, Advances in Consumer Research, 14, 32-35
実験、尺度
Zaichkowsky, J.L. 1988 Involvement and the price cue, Advances in Consumer Research, 15, 323-327.
Zimmer, M. 1984 The development of choice tactics in low involvement situation. in P.F. Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific Method in Marketing. Illinois:American Marketing Association.220-223.
理論、低関与下の選択方略
Zinkhan, G.M.,& Fornell, C. 1989 A tets of learning hierarchy in high- and low-involvement situations, Advances in Consumer Research, 16, 152-159
実験,学習、尺度Buchanan1964 1因子
Zinkhan, G.M.,& Muderrisoglu, A. 1985 Involvement, familiarity cogintive differentiation, and advertising recall: A test of convergent and discriminant validity, Advances in Consumer Research, 12, 356-361.
実験、LISREL（PLS MODEL)、関与５項目１因子、熟知度、認知的分化と異なっている。 尺度の具体例あり