消費者行動における関与尺度の問題 文献
堀 啓造
本文へ
counter: (2004/8/20からの累積)
最終更新日:
Abelson, R.P. 1988 Conviction. American Psychologist, 43, 267-275.
Alden, D.L., Hoyer, W.D., & Wechasara, G. 1989 Choice strategies and
involvement: A cross-cultural analysis, Advances in Consumer Research, 16,
119-126.
Allport, G.W. 1943 The ego in contemporay psychology, Psychological Review, 50,
451-478.
Allport, G.W. 1955 Becoming. New Naven: Yale University Press(豊沢登（訳）1959
人間の形成−人格心理学のための基礎的考察− 理想社)
Alwitt, L.F. 1983 What do people mean when they talk about advertising? in L.
Percy,& A.G.Woodside (eds.) Advertising and Consumer Psychology.
Massachusetts: Lexington. 273-286.
Andrews, J.C. 1988 Motivation, ability, and oppotunity to process information:
Conceptual and experimental manipulation issues. Advances in Consumer
Research, 15, 219-225.
Antil, J.H. 1984 Conceptualization and operationalization of involvement,
Advances in Consumer Research, 11, 203-209.
青木幸弘 1987a 関与概念と消費者情報処理 日本商業学会年報, 1987年度, 167-173.
青木幸弘 1987b 関与概念と消費者情報処理(1)−概念的枠組と研究課題− 商学論究
（関西学院大学商学研究会）, 35(1), 97-113.
青木幸弘 1987C 消費者情報探索の分析 奥田和彦・阿部周造（編著）マーケティング理 論と測定−ＬＩＳＲＥＬの適用 中央経済社，47-72.
青木幸弘 1988a 関与概念と消費者情報処理(2)−概念的枠組と研究課題− 商学論究
（関西学院大学商学研究会）, 36(1), 65-91.
青木幸弘 1989a 消費者関与の概念的整理−階層性と多様性の問題を中心として−
商学論究（関西学院大学商学研究会）, 37, 119-138
青木幸弘 1989b 店頭研究の展開方向と店舗内購買行動分析 田島義博・青木幸弘（編 著）店頭研究と消費者行動分析 誠文堂新光社 Pp.35-80.
青木幸弘 1990 消費者関与の概念の尺度化と測定−特に、低関与型尺度開発の問題を
中心として− 商学論究（関西学院大学商学研究会）, 38(2), 129-156
青木幸弘・斎藤通貴・杉本徹夫・守口剛 1988 関与概念と消費者情報処理−概念規定、 尺度構成、測定の妥当性− 日本商業学会年報, 1988年度, 157-162.
荒井章 1979 広告表現戦略 柏木重秋（編著）広告機能論 ダイヤモンド社, 79-110.
Arora, R. 1982 Validation of an S-O-R model for situation, enduring, and
response components of involvement, Journal of Marketing Research, 14
(November), 505-515.
Arora, R. 1985 Involvement: It's measurement for retail store research.
Journal of the Academy of Marketing Science, 13, 229-241.
Arora, R.,& Baer, R. 1985 Measuring consumer involvement in products: Comment
on Traylor and Joseph. Psychology & Marketing, 2(1), 57-62.
Assael, H. 1987 Consumer behavior and marketing action, 3rd. ed.,Kent.
Assael, H.,& Kamins, M.A. 1989 Effects of apeal type and involvement on
product disconfirmation: A cognitive response approach through product
trial. Journal of the Academy of Marketing Science, 17(3), 197-207.
Baker, W.E.,& Lutz, R.J. 1988 The relevance-accessibility model of adertising
effectiveness. in S.Hecker & D.W.Stewart (eds.) Nonverval communication in
advertising. Lexington, Massachusetts: Lexington Books. 59-84.
Batra, R. 1985 Understanding the likability/involvement interaction: The
"overide" model, Advances in Consumer Research, 12,, 362-367.
Batra, R. 1986 Affective advertising: Role, processes, and measurement. in
R.A.Peterson,W.D.Hoyer,& W.R.Wilson (eds.) The Role of Affect in Consumer
Behavior. Massachusetts: Lexington Book. 53-85.
Batra, R.,& Ray, M.L. 1983a Operationalizing involvement as depth and quality
of cognitive response, Advances in Consumer Research, 10, 309-313.
Batra, R.,& Ray, M.L. 1983b Advertising situations: The implications of
differential involvement and accompanying affect responses, in R.J. Harris
(ed.) Information Processing Research in Advertising. Lawrence Erlbaum,
127-151.
Batra, R.,& Ray, M.L. 1985 How advertising works at contact, in L.F. Alwitt &
A.A. Mitchell (eds.) Psychological Processes and Advertising Effects,
Lawrence Erlbaum, 13-44.
Batra, R.,& Ray, M.L. 1986 Situational effects of advertising repetition: The
moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research, 12, 432-445.
Bayton, J.A. 1958 Motivation, cognition, learning: Basic factors in consumer
behavior. Journal of Marketing, 22(3), 282-289.
Beatty, S.B.,& Smith, S.M. 1983 Involvement, search and satisfaction: A path
analytic model, in W.R. Darden, K.B. Monroe,& W.R. Dillon (eds.) 1983 AMA
Winter Educators' Conference: Research Methods and Causal Modeling in
Marketing, American Marketing Association, 44-47.
Beatty, S.E., Kahle, L.R.,& Homer, P. 1988 The involvement-commitment model:
Theory and implications. Journal of Business Research 16(2), 149-167.
Beatty, S.E.,& Smith, S.M. 1987 External search effort: An investigation
across several product categories. Journal of Consumer Research, 14(June),
83-95.
Belk, R.W. 1982 Effects of gift-giving involvement on gift selection
strategies, Advances in Consumer Research, 9, 408-412.
Belonax, J.J.Jr.,& Javalgi, R.G. 1989 The influence of involvement and pruduct
class quality on consumer choice sets. Journal of the Academy of Marketing
Science, 17(3), 209-216.
Berger, D. 1986 Theory into practice: The FCB grid, Europian Research, 14(1),
35-46.
Bitner, M.J.,& Obermiller, C. 1985 The elaboration likelihood model:
Limitations and extensions in marketing. Advances in Consumer Research, 12,
420-425.
Bloch, P.H. 1981 An exploration into the scaling of consumers' involovement
with a product class, Advances in Consumer Research, 8, 61-65.
Bloch, P.H. 1982 Involvement beyond the purchase process: Conceptual issues
and empirical investigation, Advances in Consumer Research, 9, 413-417.
Bloch, P.H. 1986 The product enthusiast: Implications for marketing strategy.
The Journal of Consumer Marketing, 3(3), 51-62.
Bloch, P.H.,& Bruce, G.D. 1984 Product involvement as leisure behavior,
Advances in Consumer Research, 11, 197-202.
Bloch, P.H.,& Richins, M.L. 1983 A theoretical model for the study of product
importance perceptions, Journal of Marketing, 47(Summer), 69-81.
Bolfing, C.P. 1988 Integrating consumer involvement and product perceptions
with market segmentation and positioning strategies. Journal of Consumer
Marketing, 5(Spring), 49-58.
Bolfing, C.P.,& Woodruff, R.B. 1988 Effects of situational involvement on
consumers' use of standards in satisfaction/sissatisfaction processes.
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,
1, 16-24.
Bonfield, E.H. 1983 Involvement, attitude, and behavior: On the nature of the
relationships, Advances in Consumer Research, 10, 425-426.
Bowen, L. and Chaffee, S.H. 1974 Product involvement and pertinent advertising
appeals, Journalism Quarterly, 51, 613-621.
Breckler, S.J.,& Greenwald, A.G., 1986 Motivational facets of the self. in R.M.
Sorrentino & E.T.Higgins (eds.) Handbook of motivation & cognition:
Foundations of socila behavior. New York: Guilford Press. 145-164.
Brisoux, J.E.,& Cheron, E.J. 1990 Brand categorization and involovement.
Advances in Consumer Research, 17, 191-109.
Buchanan, D. 1964 How interest in the pruduct affects recall: Print ads vs.
commercials. Journal of Advertising Research, 4(1), 9-14.
Burns, A.C. 1976 Spousal involvement and empathy in jointly-resolved and
authoritatively-resolved purchase subdecisions, Advances in Consumer
Research, 3, 199-206
Burnkrant, R.E.,& Sawyer, A.G. 1983 Effects of involvement and message content
on information-processing intensity, in R.J. Harris (ed.) Information
Processing Research in Advertising , Lawrence Erlbaum, 127-151.
Cacioppo, J.T.,& Petty, R.E. 1985 Central and preifheral routes to persuasion:
The role of message repetition. in L.F.Alwitt,& A.A.Mitchell (eds.)
Psychological Processes and Advertising Effects. New Jersey: LEA. 91-111.
Celsi, R.L.,& Olson, J.C. 1988 The role of involvement in attention and
comprehension processes. Journal of Consumer Research, 15, 210-224.
Celuch, K.,& Evans, R.H. 1989 An analysis of the convergent and discriminant
validity of the Personal Involvement Inventory and the Consumer Involvement
Profile. Psychological Reports, 65(3, Pt 2), 1291-1297.
Chattopadhyay, A.,& Nedungadi, P. 1990 Ad affect, brand attitude, and choice:
the moderating roles of delay and involvement. Advances in Consumer
Research, 17, 619-620.
Clarke, K.,& Belk, R.W. 1979 The effects of product involvement and task
definition on anticipated consumer effort, Advances in Consumer Research, 6,
313-318.
Cohen, J.B. 1983 Involvement and you: 1000 great ideas, Advances in Consumer
Research, 10, 325-328.
Cohen, J.B. 1990 Attitude, affect, and consumer behavior. in B.S.Moore & A.M.
Isen (eds.) Affect and social behavior. Cambridge; Cambridge University
Press. 152-206.
Cole, C., Ettenson, R., Reinke, S.,& Schrader, T. 1990 The elaboration
likelihood model(ELM). Advances in Consumer Research, 17, 231-236.
Costley, C.L. 1988 Meta analysis of involvement research, Advances in Consumer
Research, 15, 554-562.
Crosby, L.A.,& Taylor, J.R. Psychological commitment and its effects on post-
decision evaluation and preference stability among voters. Journal of
Consumer Research, 9, 413-431.
Cushing, P.,& Douglas-Tate, M. 1985 The effect of people/product relationships
on advertising processing, in L.F. Alwitt & A.A. Mitchell (eds.)
Psychological Processes and Advertising Effects, Lawrence Erlbaum, 241-259.
DeBruicker, F.S. 1979 An appraisal of low-involvement consumer information
processing, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for
high stakes, American Marketing Association, 112-130.
電通マーケティング戦略研究会（編） 1985 感性消費理性消費 日本経済新聞社
Deshpande, R. 1982 Low involvement decision processes: The importance of
choice tactics, in R.F.Bush & S.H.Hunt (eds.) Marketing Theory: Philosophy
of Science Perspectives, American Marketing Association, 155-158.
Droge, C. 1989 Shaping the route to attitude change: Central versus peripheral
processing through comprarative versus noncomparative advertising. Journal
of Marketing Research, 193-204.
Engel, J.F.,& Blackwell, R.D. 1982 Consumer behavior,4th. ed., Holt-Saunders.
Engel, J.F., Blackwell, R.D., & Miniard, P.W. 1986 Consumer behavior, 5th, ed.
, Dryden Press
Finn, D.W. 1983 Low-involvement isn't low-involving, Advances in Consumer
Research, 10,419-424.
Freedman, J.L. 1964 Involvement, discrepancy, and change. Journal of Abnormal
and Social Psychology, 69, 290-295.
Gardial, S.F.,& Biehal, G.J. 1985 Memory accessibility and task involvement as
factores in choice. Advances in Consumer Research, 12, 414-419.
Gardial, S.F.,& Zinkhan, G.M. 1984 Situational determinants of buyers behavior
: A middle-range thory incorporating familiarity and involvement. in P.F.
Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific
Method in Marketing. Illinois:American Marketing Association. 224-228.
Gardner, M.P., Mitchell, A.A., & Russo, J.E. 1979 Chronometric analysis: An
introduction and an application to low involvement perception of
advertisments, Advances in Consumer Research, 5, 581-589.
Gardner, M.P., Mitchell, A.A., & Russo, J.E. 1985 Low involvement strategies
for processing advertisements. Journal of Advertising, 14(2), 4-12.
Gensch, D.H.,& Javalgi, R.G. 1987 The influence of involvement on disaggregate
attribute choice models. Journal of Consumer Research, 14, 71-82.
Gill, J.D., Grossbart, S.,& Laczniak, N. 1988 Influence of involvement,
commitment and familiarity on brand beliefs and attitudes of viewers exposed
to alternative ad claim strategies. Journal of Advertising, 17(November), 33
-44.
Greenwald, A.G. 1968 Cognitive learning, cognitive response to persuasion, and
attitude change. in A.G.Greenwald, T.C.Brock,& T.M.Ostrom (eds.)
Psychological foundations of attitudes. New York: Academic Press. 147-170
Greenwald, A.G. 1980 The totalitarian ego: Fabrication and revision of
personal history. American Psychologist, 35, 603-618.
Greenwald, A.G. 1981 Self and memory. The Psychology of Learning and
Motivation, 15, 201-236.
Greenwald, A.G. 1982 Ego task analysis: An integration of research on ego-
involvement and self-awareness, in A.H. Hastorf & A.M. Isen (eds.) Cognitive
Social Psychology, Elsevier/North-holland, 109-147.
Greenwald, A.G.,& Leavitt, C. 1984 Audience involvement in advertising: Four
levels, Journal of Consumer Research, 11, 581-592.
Greenwald, A.G.,& Leavitt, C. 1985 Cognitive theory and audience involvement,
in L.F. Alwitt & A.A. Mitchell (eds.) Psychological Processes and
Advertising Effects, Lawrence Erlbaum, 221-240.
Greenwald, A.G.,& Pratkanis, A.R. 1984 The self. in R.S.Wyer,Jr & T.K.Srull
(eds.) Handbook of Social Cognition, vol.3, New Jersey;Lawrence Erlbaum,129-
178.
Gutman, J.,& Reynolds, T.J. 1986 Coordinating assessment to strategy
development: An advertising assessment paradigm based on the MECCAS model,
in J. Olson & K. Sentis (eds.) Advertising and Consumer Psychology, Praeger,
242-258.
Haley, R.I. 1985 Developing effective communications strategy. New York: Wiley
Harrell, G.D. 1979 Industrial product class involvement, confidence in beliefs
, and attitude-intent relationships, in J.C.Maloney & B.Silverman (eds.)
Attitude research plays for high stakes, American Marketing Association,
133-147.
Hastak, M. & Olson, J.C. 1989 Assessing the role of brand-related cognitive
responses as mediators of communication effects on cognitive structure.
Journal of Consumer Research, 15, 444-456.
Hastak, M.,& Park, J.-W. 1990 Mediators of message sidedness effects on
cognitive structure for inovlved and uninvolved audiences. Advances in
Consumer Research、17, 329-336.
Higie, R.A.,& Feick, L.F. 1989 Endureing involvement: Conceptual and
measurement issues. Advances in Consumer Research, 19, 690-696.
広瀬徹 1983 関与理論の変遷とその応用方向 季刊Marketing研究, no.23, 27-34
Holbrook, M.B. & Howard,J.A. 1977 Frequently purchased nondurable goods and
services,in R.Ferber (ed.) Selected aspects of consumer behavior, National
Science Foundation,189-222.
Homer, P.M. 1990 The mediating role of attitude toward the ad: Some additional
evidence. Journal of Marketing Research, 27, 78-86.
堀 啓造 1989 製品関与とベネフィット 広告科学, 8, 75-80.
Houston, J.M. & Rothschild, M.L. 1978 Conceptual and methodological
perspectives on involovement, in S.C. Jain (ed.) Reseacrh Frontiers in
Marketing: Dialogues and Directions. Chicago: AMA, 184-187.
Howard, J.A.,& Sheth, J.N. 1969 The theory of buyer behavior. New York: Wiley.
Hoyer, W.D. 1984 Contingent low involvement decision making' initial
statements toward the development of a theory. in P.F. Anderson & M.J.Ryan
(eds.) 1984 AMA Winter Educators' Conference: Scientific Method in
Marketing. Illinois: American Marketing Association. 215-219.
Iverson, M.A.,& Reuder, M.E. 1956 Ego involvement as an experimental variable,
Psychological Reports, 2, 147-181.
Jain, K.,& Srinvasan, N. 1990 An empirical assessment of multiple
operationalizations of involvement. Advances in Consumer Research, 594-602.
Janiszewski, C. 1988 Preconscious processing effects: The independence of
attitude formation and conscious thought. Journal of Consumer Research, 15,
199-209.
Jensen, T.D.,Carlson, L.,& Tripp, C. 1989 The dimensionality of involvement:
An empirical test. Advances in Consumer Research, 16, 680-689.
Lastvicka & Gardner(1979)尺度の追試。シャンプー、ブルージーンズ、運動靴
Johnson, B.T.,& Eagly, A.H. 1989 Effects of involvement on persuasion: A meta-
analysis. Psychological Bulletin, 106, 290-314.
Johnson, B.T.,& Eagly, A.H. 1990 Involvement and Persuasion: Type,
tradition, and the evidence. Psychological Bulletin, 107, 357-384.
Kapferer, J-N. & Laurent, G. 1985 Consumers' involvement profiles: New
empirical results, Advances in Consumer Research, 12, 290-298.
Kapferer, J-N. & Laurent, G. 1985/86 Consumer involvement profiles. Journal of
Advertising Research, 25(6),48-56.
Kardes, R.R. 1988 Spontaneous inference processes in advertising: The effects
of conclusion omission and involvement on persuasion. Journal of Consumer
Research, 15, 225-233.
Kassarjian, H.H. 1981 Low involvement: A second look, Advances in Consumer
Research, 8, 31-34.
Kassarjian, H.H.,& Kassarjian, W.M. 1979 Attitudes under low commitment
conditions, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for
High Stakes, American Marketing Association, 3-15.
Kiesler, C.A., Collins, B.E.,& Miller, N. 1969 Attitude Change, Wiley.
小島満 1987 情報反応モデルの統合のためのフレームワーク(2) 富山大学紀要富大経
済論集, 33, 193-215.
小嶋外弘・永野光朗・杉本徹雄 1984 製品関与の心理学的研究(2)、日本心理学会第48
回大会発表論文集, 815.
小嶋外弘・杉本徹雄・永野光朗 1984a 製品関与の心理学的研究(1)、日本心理学会第48
回大会発表論文集, 814.
小嶋外弘・杉本徹雄・永野光朗 1984b 製品関与の心理学的研究(3)、日本心理学会第48
回大会発表論文集, 816.
小嶋外弘・杉本徹雄・永野光朗 1985 製品関与と広告コミュニケーション効果,広告科
学,11,34-44.
Korgaonkar, P.K.,& Moschis, G.P. 1982 An experimental study of cognitive
dissonance, product involvement, expectations performance and consumer
judgement of product performance. Journal of Advertising, 11(3), 32-44.
Krugman, H.E. 1965 The impact of television advertising: Learning without
involvement. Public Opinion Quarterly, 29(Fall), 349-356.
Krugman, H.E. 1967 The measurement of advertising involvement. Public Opinion
quartely,30, 583-596.
Krugman, H.E. 1971 Brain wave measures of media involvement, Journal of
Advertising Research, 11(1), 3-9.
Krugman, H.E. 1977 Memory without recall, exposure without perception, Journal
of Advertising Research, 17(4), 7-12.
Krugman, H.E. 1979 Low involvement theory in the light of new brain research.
in J.C.Maloney & B.Silverman (eds.) Attitude research plays for high stakes.
Chicago,Il: American Marketing Association. pp.16-22.
Krugman, H.E. 1988 Point of View: Limits of attention to advertising. Journal
of Advertising Research, 28(Octorber-November), pp47ff.
Laczniak, R.N. Muehling, D.D.,& Grossbart, S. 1989 Manipulating message
involvement in advertising research. Journal of Advertising, 18(November),
28-38.
Lastovicka, J.L. 1979 Questioning the concept of involvement defined product
classes, Advances in Consumer Research, 6, 174-179.
Lastovicka, J.L. & Gardner, D.M. 1978 Low involvement versus high involvement
cognitive structures, Advances in Consumer Research, 5, 87-92
Lastovicka, J.L. & Gardner, D.M. 1979 Component of involvement. in J.C.Maloney
& B.Silverman eds. Attitude research plays for high stakes American
Marketing Association.
Laurent, G. & Kapferer,J-N. 1985 Measuring consumer involvement, Journal of
Marketing Research, 22, 41-53.
Leavitt, C., Greenwald, A.G.,& Obermiller, C. 1981 What is low involvement
low in? Advances in Consumer Research, 8, 15-19.
Lee, Haksik 1987 Moderationg roles of involvement in information processing
routes and message acceptance for deffering numbers of Ad repetitions.
Unpublished Doctoral Dissertation, Michigan State University.
Lutz, R.J. 1981 A reconceptualization of the functional approach to attitudes.
Research in Marketig, 5, 165-210.
Lutz, R.J. 1985 Affective and cognitive antecendents of attitude toward the
ad: A conceptual framework. in L.F.Alwitt,& A.A.Mitchell (eds.)
Psychological Processes and Advertising Effects. New Jersey: LEA. 45-63.
MacKenzie, S.B.,& Lutz, R.J. 1989 An empirical examination of the structural
antecedents of attitude toward the ad in an advertising pretesting context.
Journal of Marketing, 53(April), 48-65.
Maclnnis, D.J.,& Jaworski, B.J. 1989 Information processing from
advertisements: Toward an integrative framework. Journal of Marketing, 53
(October), 1-23.
Maheswaran, D.,& Meyers-Levy, J. 1990 The influence of message framing and
issue involvement. Journal of Marketing Research, 27, 361-367.
Maheswaran, D. & Sternthal, B. 1990 The effects of knowldege, motivation, and
type of message on ad processing and product judgements. Journal of Consumer
Research, 17, 66-73.
Maloney, J.C.,& Silverman, B. (eds.) 1979 Attitude research plays for high
stakes. Chicago, Illinois: American Marketing Association.
松井陽通 1987 広告管理のための新指標 ブランド絆尺度, 広告科学, 15, 39-58.
McClung, G.W., Park, C.W.,& Sauer, W.J. 1985 Viewer processing of commercial
messages: Context and involvement, Advances in Consumer Research, 12, 351-
355.
McQuarrie, E.F., & Munson, J.M. 1987 The Zaichkowsky personal involvement
inventory: Modification and extension, Advances in Consumer Research, 14,
36-40.
Mehrotra, S. & Palmer, J. 1985 Relating product features to perceptions of
quality: Appliances. in J.Jacoby & J.C.Olson (eds.) Perceived Quality.
Massachusetts:Lexington. 81-96.
Miniard, P.W., Bhatla, S.,& Rose, R.L. 1990 On the formation and relationship
of ad and brand attitudes: an experimental and causal analysis. Journal of
Marketing Research, 27, 290-303.
Mitchell, A.A. 1979 Involvement: A potentially important mediatior of consumer
behavior, Advances in Consumer Research, 6, 191-196.
Mitchell, A.A. 1981 The dimensions of advertising involvement, Advances in
Consumer Research, 8, 25-30.
Mittal, B. 1987 A framework for relating consumer involvement to lateral brain
functionig, Advances in Consumer Research, 14, 41-45.
Mittal, B. 1989a Must consumer involvement always imply more information
search? Advances in Consumer Research, 16, 167-172.
Mittal, B. 1989b Measuring puchase-decision involvement. Psychology &
Marketing, 6,147-162.
Mittal, B. 1989c A theoretical analysis of two recent measures of inovolvement.
Advances in Consumer Research, 16, 697-702.
Mittal, B.,& Lee, M. 1988 Separating brand-choice involvement from producut
involvement via consumer involvement profiles, Advances in Consumer Research
,15, 43-49.
守口剛 1989 店舗内におけるブランド選択過程 田島義博・青木幸弘（編著） 店頭
研究と消費者行動分析 誠文堂新光社 Pp.247-283.
Muncy, J.A. 1990 Involvement and preceived brand similarities/differences: The
need for process oriented models. Advances in Consumer Research, 17,
144-148.
Muncy, J.A.,& Hunt, S.D. 1984 Consumer involvement: Difinitional issues and
research directions, Advances in Consumer Research, 11, 193-196.
村本理恵子 1989 消費者情報パスと広告効果 田島義博・青木幸弘（編著） 店頭研究
と消費者行動分析 誠文堂新光社 Pp.347-361.
中山勝巳・清水公一 1985 インボルブメントの低い状況下における消費者行動の特質に
関する実証的研究 日本商業学会年報, 1988年度, 89-96.
Nelson, J.E., Duncan, C.P. & Frontczak, N.T. 1985 The distraction hypothesis
and radio advertising. Journal of Marketing, 49(1), 60-71.
Newman, L.M.,& Dolich, I.J. 1979 An examination of ego-involvement as a
modifier of attitude changes caused from product testing, Advances in
Consumer Research, 6,180-183
Nicholls, J.G. 1984 Achievement motivation: Conceptions of abilitiy,
subjective experience, task choice, and performance. Psychological Review,
91, 328-346.
日本経済新聞社・日本消費経済研究所 1989 第２４回日経消費者総合調査−衣生活
のライフスタイル 日本経済新聞社
仁科貞文 1978 広告表現の心理 渋谷重光（編著） 広告の社会心理学 ブレーン社
81-95.
西尾チヅル・杉本徹雄 1989 消費者行動の基礎的研究（IX）｢製品関与尺度による消費
者のクラスター化｢ 日本心理学会第53回大会発表論文集, 408
Ohanian, R. 1989 Ego centrality as an indicator of enduring product
involvement. Journal of Social Behavior & Personality, 4, 443-455.
Oliver, R.L.,& Bearden, W.O. 1983 The role of involvement in satisfaction,
Advances in Consumer Research, 10, 250-255.
Olson, J.C.,Toy, D.R.,& Dover, P.A. 1982 Do cognitive responses mediate the
effects of advertising content on cognitive structure? Journal of Consumer
Research, 9, 245-262.
恩蔵直人 1988 消費者の行動類型化とコミュニケーション戦略 日経広告研究所報,
118号, 45-50.
Ostrom, T.M.,& Brock, T.C. 1968 A cognitive model of attitudinal involvement,
in R.P. Abelson et al. (eds.) Theories of Cognitive Consistency: A
Sourcebook, Rand McNally, 373-383.
Park, C.W.,& Mittal, B. 1985 A theory of involvement in consumer behavior:
Problems and issues, Research in Consumer Behavior, 1, 201-231.
Park, C.W.,& Young, S.M. 1983 Types and levels of involvement and brand
attitude formation, Advances in Consumer Research, 10, 320-324.
Park, C.W.,& Young, S.M. 1986 Consumer response to television commercials:
The impact of involvement and background music on brand attitude formation.
Journal of Marketing Research, 23, 11-24.
Parkinson, T.L.,& Schenk, C.T. 1980 An empirical investigation of the S-O-R
paradigm of consumer involvement, Advances in Consumer Research, 7, 696-699.
Percy, L.,& Lautman, R. 1986 Creative strategy and consumer attitudes toward
the ad and advertised brand. in J.Olson,& K.Sentis (eds.) Advertising and
Consumer Psychology. vol.3. New York:Praeger. 55-73.
Petty, R.E.,& Cacioppo, J.T. 1981 Issue involvement as a moderator of the
effects on attitude of adverising content and context. Advances in Consumer
Research, 8, 20-24.
Petty, R.E.,& Cacioppo, J.T. 1981 Attitudes and persuation: Classic and
contemporary approaches. Dubque, Iowa: Wm.C.Brown.
Petty, R.E.,& Cacioppo, J.T. 1986 Communication and persuation: Central and
peripheral routes to attitude change. New York: Springer-Verlag.
Petty, R.E., Cacioppo, J.T.,& Schumann, D. 1983 Central and peripheral routes
to advertising effectiveness: The moderation role of involvement, Journal
of Consumer Research, 10, 135-146.
Petty, R.E., Ostrom, T.M., & Brock, T.C. 1981 Cognitive responses in
persuasion. Hillsdale, NJ: LEA.
Poulsen, C.S.,& Ussing, A. 1984 Testing effect hierarchy models by way of
latent analysis. in EMAC/ESOMAR Symposium on Methodological Advances in
Marketing Research in Theory and Practice. Amsterdam:E.S.O.M.A.R.,137-162.
Pratkanis, A.R., Breckler, S.J.,& Greenwald, A.G. (eds.) 1989 Attitude
structure and function. Hillsdale, New Jersey: LEA.
Pucely, M.J., Mizerski, R.,& Perrewe, P. 1988 A comparison of involvement
measures for the purchase and consumption of pre-recorded music, Advances in
Consumer Research, 15, 37-42.
Rahtz, D.R.,& Moor,D.L. 1989 Product class involvement and purchase intent.
Psychology & Marketing, 6, 113-127.
Ram, S.,& Jung, H-S. 1989 The link between involvement use innovativeness and
product usage , Advances in Consumer Research, 16, 160-166.
Ratchford, R.T. 1987 New insights about the FCB grid, Journal of Advertising
Research, 27(4),24-38.
Ratchfort, B.T.,& Vaughn, R. 1989 On the relationship between motives and
purchase decisions: Some empirical approaches. Advances in Consumer Research
. Advances in Consumer Research, 16, 293-299.
Ray, M.L. 1973 Marketing communication and the hierarchy-of-effects. in P.
Clarke (ed.) New Models for Mass Communication Research: Sage Annual
Reviews of Communication research. vol.2. California:Sage. 147-176.
Ray, M.L. 1979 Involvement and other variables mediating communication effects
as opposed to explaining all consumer behavior, Advances in Consumer
Research, 6, 197-199.
Richins, M.L.,& Bloch, P.H. 1986 After the new wear off: The temporal context
of product involvement. Journal of Consumer Research, 13, 280-285.
Richins, M.L.,& Bloch, P.H. 1988 The role of situational and enduring
involvement in post-purchase product evaluation. Journal of Consumer
Statisfaction, Dissatisfaction and Complaining Behavior, 1, 10-15.
Richins, M.L.,& Root-Shaffer, T. 1988 The role of involvement and opinion
leadership in consumer word of mouth: An implicit model made explicit,
Advances in Consumer Research, 15, 32-36
Roberts, S.D. 1990 Symbolism, Obligation, and fiber choice: The macro to micro
continuum of understanding gift giving. Advances in Consumer Research, 707-
709.
Robertson, T.S. 1976 Low-commitment consumer behavior, Journal of Advertising
Research, 16(2), 19-24.
Rogers, T.B. 1981 A model of the self as an aspect of the human information
processing system. in N.Cantor,& J.F.Kihlstrom (eds.) Personality, cognition
, and social interaction. Hillsdale,NJ: LEA. 193-214.
Rose, R.L., Miniard, P.W.,& Bhatla, S. 1990 Brand cognitions as determinants
of brand attitudes: The influence of measurement and processing involvement.
Advances in Consumer Research, 17, 128-134. Advances in Consumer Research,
17, 128-134.
Rossiter, J.R. & Percy, L. 1985 Advertising communication models. Advances in
Consumer Research, 12, 510-524.
Rothschild, M.L. 1975 Involvement as a determinant of decision making styles.
in E.M.Mazze (ed.) Marketing in Turbulent times and Marketing: The
Challenges and the Opportunities, 1975 Combined Proceedings Series, no.37,
American Marketing Association, 216-220.
Rothschild, M.L. 1979 Advertising strategies for high and low involvement
situation, in J.C.Maloney & B.Silverman (eds.) Attitude research plays for
high stakes, American Marketing Association, 74-93.
Rothschild, M.L. 1984 Perspectives on involvement: Current problems and future
directions, Advances in Consumer Research, 11, 216-217
Rothschild, M.L.,& Houston, M.J. 1977 The consumer involvement matrix: Some
preliminary findings. in B.A.Greenberg & D.N.Bellenger (eds.) Contemporary
marketing thought: 1977 educators' proceedings. American Marketing
Association. pp95-98.
Rothschild, M.L.,& Houston, M.J. 1980 Individual differences in voting
behavior: Further investigation of involvement. Advances in Consumer
Research, 7, 655-658.
Rothschild, M.L.,& Houston, M.J. 1986 The consumer involvement matrix: A
stragegic marketing tool. Singapore Marketing Review, 1, 20-30.
Rothschild, M.L., Thorson, E., Reeves, B., Hirsch, J.E.,& Goldstein, R. 1986
EEG activity and the processing of television commercials. Communication
Research, 13(2), 182-220.
Saegert, J.,& Young, R.K. 1983 Levels of processing and memory for
advertisements. in L.Percy,& A.G.Woodside (eds.) Advertising and Consumer
Psychology. Massachusetts: Lexington. 117-131.
Sanbonmatsu, D.M., & Kardes, F.R. 1988 The effects of phisiological arousal on
information processing and persuasion. Journal of Consumer Research, 15,
379-385.
佐々木土師二 1988 購買態度の構造分析 関西大学出版部
Schultz, S.E., Kleine, R.E.,& Kernan, J.B. 1989 "These are a few of my
favorite things". Advances in Consumer Research, 16, 359-366.
Shavitt, S. 1989a Operationalizing functional theories of attitude. in A.R.
Pratkanis,S.J.Breckler,& A.G.Greenwald (eds.) Attitude Structure and
Function. New Jersey: LEA. 311-337.
Shavitt, S. 1989b Products, personalities and situations in attitude functions
: Implications for consumer behavior. Advances in Consumer Research, 16,
300-305.
Sherif, C.W. 1980 Social values, attitudes and involvement of the self, in M.
M. Page (ed) Nebraska Symposium on Motivation 1979 University of Nebraska
Press, 1-64.
Sherif, C.W., Sherif, M.,& Nebergall, R.E. 1965 Attitude and Attitude Change:
the social judgement-involvement approach. Philadelphia: Saunders.
Sherif, M.& Cantril, H. 1947 The psychology of ego-involvements: Social
attitudes & indetificatiosn. New York: Wiley.
Sherif, M.,& Sherif, C.W. 1956 An outline of social psychology. rev. ed. New
York: Harper & Row.
Sherrell, D.L.,& Bush, R.P. 1984 The influence of personal values on measures
of advertising effectiveness: Interactions with audience involvement, in R.
Pitts,Jr. & A.G. Woodside (eds.) Personal Values & Consumer Psychology,
Lexington, 169-185.
Sherrell, D.L. & Shimp, T.A. 1982 Consumre involvement in a laboratory setting , in An Assessment of Marketing Thought & Practice, AMA, 104-108.
清水秀美・今栄国晴 1981 STATE-TRAIT ANXIETY INVENTORYの日本語版（大学生用）の 作成 教育心理学研究, 29, 348-353
清水公一 1989 商品に対するインボルブメントの地理的・人口統計的比較 日経広告
研究所報, 123号, 74ｰ82.
清水公一・中山勝巳 1985 インボルブメントの低い状況下における消費者行動の特質
広告科学, 11,1-9.
Shimp, T.A.,& Madden, T.J. 1988 Consumer-object relations: A conceptual
framework based analogously on Sternberg's triangular theory of love.
Advances in Consumer Research, 15, 163-168.
Shimp, T.A.,& Sharma, S. 1983 The dimensionality of involvement: A test of the
automobile involvement scale, in W.R. Darden, K.B. Monroe,& W.R. Dillon
(eds.) 1983 AMA Winter Educators' Conference: Research Methods and Causal
Modeling in Marketing, American Marketing Association, 58-61.
Slama, M.E.,& Tashchian, A. 1983 Comparing methods of measureing involvement
with product classes: A structural equations approach, in W.R. Darden, K.B.
Monroe,& W.R. Dillon (eds.) 1983 AMA Winter Educators' Conference: Research
Methods and Causal Modeling in Marketing, American Marketing Association,
66-69.
Slama, M.E.,& Tashchian, A. 1985 Selected socioeconomic and demographic
characteristics associated with purchasing involvement, Journal of Marketing
, 49(1), 72-82.
Slama, M.E.,& Tashchian, A. 1987 Validating the S-O-R paradigm for consumer
involvement with a convenience good. Journal of the Academy of Marketing
Science, 15(Spring), 36-45.
Slama, M.E., Williams, T.G.,& Tashchian, A. 1988 Compliant, aggressive and
detached types differ in generalized purchasing involvement. Advances in
Consumer Research, 15, 158-162.
Smith, R.E.,& Swinyard, W.R. 1982 Information response models: An integrated
approach. Journal of Marketing, 46(Winter), 81-93.
Smith, S.M.,& Beatty, S.E. 1984 Development of involvement scale. in P.F.
Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference: Scientific
Method in Marketing. Illinois:American Marketing Association. 229-232
Stephens, D. 1985 Hemispheric function and involvement, Advances in Consumer
Research, 12, 285-289.
Stone, R.N. 1984 The marketing characteristics of involvement, Advances in
Consumer Research, 11, 210-215.
杉本徹雄 1990 強い製品関与から弱い製品関与へ 日経広告研究所報, 129号, 15-18.
杉本徹雄・西尾チヅル 1989 消費者行動の基礎的研究（VIII）｢ＰＯＳデータによるブ ランド・ロイヤルティの分析｢ 日本心理学会第53回大会発表論文集, 407
杉山静雄 1987 "慣性"消費型商品の特徴と購買行動, 電通マーケティング局社内資料
杉山静雄 1989 慣性消費型商品の特性と購買行動 広告科学, 18, 81-88.
Sujan, M. 1985 Consumer knowledge: Effects on evaluation strategies mediating
consumer judgments. Journal of Consumer Research, 12, 31-46.
田島義博・青木幸弘（編著） 店頭研究と消費者行動分析 誠文堂新光社
ブランドカテゴライゼーション
Thorson, E.,& Page, T.J.Jr. 1988 Effects of products involvement and emotional
commercials on consumers' recall and attitudes. in S.Hecker & D.W.Stewart
(eds.) Nonverval communication in advertising. Lexington, Massachusetts:
Lexington Books. 111-126.
Tigert, D.J., King, C.W.,& Ring, L. 1980 Fashion involvement: A cross-clutural
comparative analysis, Advances in Consumer Research, 7, 17-21.
Tigert, D.J., Ring, L.J.,& King, C.W. 1976 Fashion involvement and buying
behavior: A methodological study, Advances in Consumer Research, 3, 46-52.
Traylor, M.B. 1981 Product involvement and brand commitment, Journal of
Advertising Research, 21(december), 51-56.
Traylor, M.B. & Joseph, W.B. 1984 Measuring consumer involvement in products,
Psychology & Marketing, 1(2), 65-77.
Traylor, M.B. & Joseph, W.B. 1985 Reply to Arora and Baer's comment on
measuring consumer involvement in products, Psychology & Marketing, 2(2),
127-132.
Tyebjee, T.T. 1978 Cognitive response and the reception environment of
advertising. in S.C.Jain (ed.) Research frontiers in marketing: Dialogues
and directions. 1978 Educators' Proceedings. Series #43. Chicago, Il:
American Marketing Association. pp 174-177.
Tyebjee, T.T. 1979 Response time, conflict, and involvement in brand choice,
Journal of Consumer Research, 6, 295-304.
Tyebjee, T.T. 1979 Refinement of the involvement concept: An advertising
planning point of view, in J.C.Maloney & B.Silverman (eds.) Attitude
research plays for high stakes, American Marketing Association, 94-111.
Vaughn, R. 1980 How advertising works: A planning model, Journal of
Advertising Research, 20(5),27-33.
Vaughn, R. 1986 How advertising works: A planning model revisited, Journal of
Advertising Research, 26(1),57-66.
Venkatraman, M.P. 1989 Involvement and risk. Psychology & Marketing, 6,
229-247.
和田充夫 1984 マーケティング戦略の構築とインヴォルブメント概念 慶応経営論集,
5(3), 1-13.
Wagner, J., Ettenson, R.,& Verrier, S. 1990 The effect of donor-recipient
involvement on consumer gift decisions. Advances in Consumer Research, 683-
689.
Woods, W.A. 1960 Psychological demensions of consumer decision, Journal of
Marketing, 24(3), 15-19.
Woodside, A.G. 1983 Message-evoked thoughts: Consumer thought processing as a
tool for making better copy. in L.Percy,& A.G.Woodside (eds.) Advertising
and Cnsumer Psychology. Massachusetts: Lexington. 133-147.
Wortzel, L.H. 1982 Consumer decision for high involvement products: An
extension and elaboration of the Ray three orders model and a linkage to
information processing models. R.F. Bush & S.D. Hunt (eds.) Marketing Theory
: Philosophy of Science Perspectives. American Marketing Association, 167-
170.
Wright, P.L. 1973 the cognitive processes mediating acceptance of advertising.
Journal of Marketing Research, 10, 53-62.
Wright, P.L. 1974 Analysing media effects on advertising responses. Public
Opinion Quarterley, 38, 192-205.
Wright, P.L. 1980 Message-evoked thoughts: persuasion research using thougt
verbalizations. Journal of Consumer Research, 7, 151-175.
Zaichkowsky, J.L. 1985a Familiarity: Product use, involvement or expertise?
Advances in Consumer Research, 12, 296-299.
Zaichkowsky, J.L. 1985b Measuring the involvement construct. Journal of
Consumer Research, 12, 341-352.
Zaichkowsky, J.L. 1986 Conceptualizing involvement, Journal of Advertising, 15
(2),4-14,34.
Zaichkowsky, J.L. 1987 The emotional aspect of product involvement, Advances
in Consumer Research, 14, 32-35
Zaichkowsky, J.L. 1988 Involvement and the price cue, Advances in Consumer
Research, 15, 323-327.
Zaichkowsky, J.L. 1990 Issues in measuring abstract constructs. Advances in
Consumer Research, 17, 616-618.
Zaltman, G.,& Wallendorf, M. 1979 Consumer Behavior: Basic findings and
management implications. New York: Wiley.
Zaltman, G.,& Wallendorf, M. 1983 Consumer Behavior: Basic findings and
management implications. 2nd ed. New York: Wiley.
Zimbard, P.H. 1960 Involvement and communication discrepancy as determinants of
opinion conformity. Journal of Abnormal and Social Psychology, 60, 86-94.
Zimmer, M. 1984 The development of choice tactics in low involvement situation
. in P.F. Anderson & M.J.Ryan (eds.) 1984 AMA Winter Educators' Conference:
Scientific Method in Marketing. Illinois:American Marketing Association.220-
223.
Zinkhan, G.M.,& Fornell, C. 1989 A tets of learning hierarchy in high- and low
-involvement situations, Advances in Consumer Research, 16, 152-159
Zinkhan, G.M.,& Muderrisoglu, A. 1985 Involvement, familiarity cogintive
differentiation, and advertising recall: A test of convergent and
discriminant validity, Advances in Consumer Research, 12, 356-361.